Strategy 2015

Strategy 2015 is our path forward, comprising our ways of working, our enabling goals and our seven priority areas in Humanitarian Services. This year, we have continued working towards the goals we set in 2010, conducting a mid-term review on our progress, identifying our key opportunities and priorities and made significant steps towards enhancing engagement with our volunteers.

Ways of working

‘How we work’ is just as important as ‘what we do’. These guidelines apply to all our programs and services and inform our work at all times.

• Applying our Fundamental Principles
• Working as auxiliary to government and public authorities in the humanitarian field
• Working with communities
• Building on strengths
• Prevention through early intervention
• Working with strategic partners
• Mobilising resources and avoiding duplication
• Empowering communities through community development
• Acting on evidence
• Advocating for change
• Mobilising volunteers
• Focusing on areas of locational disadvantage
• Engaging with people reflective of our diverse community

Enabling goals

We want to remain strong and sustainable as an organisation well into the future, so we have four goals which define how Red Cross organises itself to deliver on our priority areas.

Goal 1

Engage, partner and influence to promote humanitarian values and prevent and reduce vulnerability

Goal 2

Work together to engage, value and enable our people

Goal 3

Be effective and accountable in all that we do

Goal 4

Build a sustainable organisation consistent with our Fundamental Principles

Seven priority areas in Humanitarian Services

We work within seven priority areas in Australia and further afield to support the most vulnerable people and communities in need.

• Overcoming social exclusion by providing bridges back into the community
• Addressing the impact of migration
• Tackling entrenched locational disadvantage
• Increasing international aid and development
• Strengthening disaster and emergency services
• Working with Aboriginal and Torres Strait Islander peoples
• Championing international humanitarian law

We also work to improve the lives of patients and perform a critical role in health care, as an auxiliary to government in the humanitarian field by providing, through the Australian Red Cross Blood Service, a safe, secure and cost effective supply of blood, blood products, essential services and leading edge research.