Aussies give the gift of connection and compassion this festive season

Off the back of a year that saw world conflict, heightened community tensions and financial pain for many Australians, new research conducted by Australian Red Cross shows three quarters (75%) of Australians feel more inclined to help those less fortunate this festive season, with three in five (59%) agreeing the increase in tensions makes them want to reach out and reconnect with people even more this year.

The independent survey of 1,000 Australian adults across the country pointed to an overwhelming theme of connection and compassion for Australians. Almost all Australians (99%) reported connecting with family and friends during the holiday season is important, with nine in ten (90%) believing that giving to charities that help those less fortunate than yourself is important.

The survey results come as Australian Red Cross launches its annual Festive campaign, encouraging Australians to tap into the Aussie sentiment of giving to those who need it most.

Australian Red Cross CEO Andrew Colvin said it was heartwarming to see so many Australians with a strong desire to help the vulnerable, particularly off the back of a very challenging year.

“Our research showed three quarters (75%) of Australians choose to give back during the holiday season. Of note, this year over half of Australians (54%) said they’re even more likely to donate than previous years because of the cost-of-living crisis.

“The results indicate that when things get tough in our country we stand together and support each other. These are encouraging signs of a cohesive country who is willing to step up for those who need it the most,” he said.

Mr Colvin said this time of year can be stressful and lonely for some, but the support Australians provided during the festive season would contribute to Australian Red Cross’ ability to provide vital comfort and care.

“Last year, Australian Red Cross provided more than 216,000 hours of support to older people experiencing vulnerability.

“However we need the support of the Australian public to continue this important work. A donation of just $45 can enable an older Australian to connect with a volunteer face-to-face bringing renewed hope.

“A $100 donation can provide ten older Australians with a high-quality meal, served with a side of social connection, delivered to their home by a volunteer.

“Donations also support young people who are sleeping rough and who may not otherwise get a warm meal – just $25 can provide food and comfort for people facing Christmas on the streets.

“Be it volunteering time, goods or money every little bit helps. There’s never a time to go hungry or be lonely – and especially not during the festive season. Australian Red Cross will mobilise its resources to ensure support gets to those who need it most,” he said.

Donations to Australian Red Cross’ Festive appeal will go towards the most vulnerable people in communities in Australia and across the world and can be made here.

For media inquiries, case study and interview requests please contact
Lilly Ward via media@redcross.org.au

About the research
The research was conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,009 Australians 18+. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 20 November and 25 November 2024. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.